dream celine
A skincare brand that creates a bridge between cute and effective skincare. Sabina wanted Dream Celine to look "heavenly, dreamy, and angelic" with a palette that boasts delicate pastels and illustrations which reflects soft & pretty aesthetic.
Using a script typeface that's easily legible but has a nice curve and flow gives the brand a cute and elegant yet clear and bold feel.
The typography on top of the gradient fill with white vector clouds adds to the overall dreamy feel of the brand and pairing the pastels with a soft white enables clarity when layered on top of each other.
Heavenly & angelic... TICK!
the pup club
Up-market & trustworthy doggy day-care but make it fun & friendly! Designing a brand that ticks so many personality boxes as well as appealing to a large target audience isn't necessarily the easiest, but we did it.
The Pup Club needed to be seen as a happy and playful yet safe place to leave your dog for the day. By using a soft tailed serif paired with a bright yet refined palette and a minimalistic line icon, we hit the nail on the head. This style was then carried through onto all social, web and print designs to create a cohesive identity throughout The Pup Club's physical and online presence.
Fast-forward from the initial brand design to real life... These business cards were printed onto a luxury 3-layers of 200gsm uncoated, naturally textured Mohawk Superfine paper with the middle piece in a sunny yellow to project a fun yet stable feel - further extending all key the points of this brands personality.
storm
Sleek sophistication is Storm Aesthetics. For this brand, high-end, clean and minimalistic was the aim; achieved using a black & neutral palette paired with a heavy serif and classic calligraphy typeface.
Throughout the brand we used a mix of solid colours and imagery to get a classic yet modern feel. Then adding a luxury gold foil effect to the print really took this brand to a whole new level of refined elegance.
In the ever-growing industry of aesthetics, it was important that my clients branding was a cut above the majority and Storm is a prime example of the well known saying, "less is more".
